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Market share of advertising sector in Italy in 2016, by channel type

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Source

Release date

June 2017

Region

Italy

Survey time period

2016

Citation formats

Italy: advertising market in 2016 by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2017
This statistic illustrates the market share of the main advertising channels in Italy in 2016. According to the study results, a traditional channel such as television still held the biggest market share (** percent). However, online advertising was ranked second with a market share of 30 percent. The remaining channels, press and radio, made up ** and five percent of the total advertising market, respectively.
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