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Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016

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Source

Release date

June 2016

Region

Worldwide

Survey time period

May 31 to June 9, 2016

Number of respondents

150 respondents

Special properties

internet retailers from the Campaigner customer base; broader industry metrics may vary

Method of interview

Online survey

Supplementary notes

Question: How do you encourage your customers to subscribe to receive your content?

Citation formats

Online retailer methods of customer motivation to e-mail subscription 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 1, 2016
This statistic presents information on the leading methods used by online retailers to motivate customers to e-mail subscription 2016. It was found that 20 percent of responding online retailers offered their customer free or discounted shipping as an incentive to subscribe to their marketing e-mails.
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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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