The source adds the following information:
"The following selection criteria have been used to identify the companies to include in the study:
• Significant turnover
• Decision-making mainly in Sweden
• No more than one brand in the same in the same industry per company"
Citation formats
Digital marketing use in the Sweden 2020, by channel
Among leading Swedish companies surveyed in 2020, ** percent stated they used affiliate marketing and ** percent said they used pay-per-click. Retargeted advertising was applied in 28percent of responding companies.
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BearingPoint. (January 25, 2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of selected digital marketing channels among companies from Sweden as of October 2020." Chart. January 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. (2021). Usage of selected digital marketing channels among companies from Sweden as of October 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint. "Usage of Selected Digital Marketing Channels among Companies from Sweden as of October 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Jan 2021, /statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
BearingPoint, Usage of selected digital marketing channels among companies from Sweden as of October 2020 ÌÇÐÄÆƽâ°æ, /statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/ (last visited August 01, 2026)
Usage of selected digital marketing channels among companies from Sweden as of October 2020 [Graph], BearingPoint, January 25, 2021. [Online]. Available: /statistics/715020/share-of-selected-major-companies-using-digital-advertising-in-sweden-by-ad-form/
