| Characteristic | Share of brands |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Release date
October 2015
Region
United States
Survey time period
September 2015
Number of respondents
40,128 respondents
Age group
18-65 years
Supplementary notes
The source states that "75 percent [of respondents] were interviewed by phone, 20 percent via face-to-face interviews (to account for cell phone-only consumers), and remaining consumers assessed categories and brands online. The 2015 Loyalty Leader assessments examined 68 categories and 753 brands."
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