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Leading brand loyalty drivers according to consumers worldwide as of June 2025, by generation

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Sources

Release date

September 2025

Region

Worldwide, Australia, Taiwan, Germany, United Kingdom, United States

Survey time period

June 5 to 12, 2025

Number of respondents

10,006 respondents

Age group

16 years and older

Special properties

among consumers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Leading brand loyalty drivers according to consumers worldwide 2025, by generation

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 3, 2026

During a mid-2025 survey among consumers aged 16 and above in Australia, Germany, Taiwan, the United Kingdom, and the United States, factors like product quality, customer service, and discounts and rewards were consistently chosen more often by respondents from generations as drivers of brand loyalty. Personalization, however, was championed by participants, with less than ** percent of respondents selecting it.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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