The source adds the following information: "YouGov BrandIndex first screened all of its 344 brands for positive Buzz, which asks respondents "Have you heard anything positive about the brand in the last two weeks, through advertising, news, or word of mouth?" Brands with low response volume were eliminated. From those brands, they were then ranked on Word of Mouth scores, which asks respondents "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?'"
Citation formats
Leading brands among Millennials in Sweden 2019, by Word of Mouth score
This statistic shows the leading brands among Millennials ranked by Word of Mouth score in Sweden in 2019. The video streaming service Netflix ranked highest during the survey period, with a WOM score of ****. In second and third place came the mobile payment system Swish (****) and video sharing platform YouTube (****).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (September 2, 2019). Leading brands among Millennials in Sweden in 2019, by Word of Mouth score [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov. "Leading brands among Millennials in Sweden in 2019, by Word of Mouth score." Chart. September 2, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov. (2019). Leading brands among Millennials in Sweden in 2019, by Word of Mouth score. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov. "Leading Brands among Millennials in Sweden in 2019, by Word of Mouth Score." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Sep 2019, /statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
YouGov, Leading brands among Millennials in Sweden in 2019, by Word of Mouth score ÌÇÐÄÆƽâ°æ, /statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/ (last visited July 30, 2026)
Leading brands among Millennials in Sweden in 2019, by Word of Mouth score [Graph], YouGov, September 2, 2019. [Online]. Available: /statistics/976985/leading-brands-among-millennials-ranked-by-buzz-score-in-sweden/
