During a mid-2025 survey among consumers aged 16 and above in Australia, Germany, Taiwan, the United Kingdom, and the United States, *** in **** Gen Z respondents said they were likely to purchase products reviewed by influencers. Among millennial participants, that share stood at ** percent.
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SAP Emarsys, & SAP. (September 25, 2025). Digital influencers' impact on brand loyalty among Gen Z and millennial consumers worldwide as of June 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1671108/influencers-impact-brand-loyalty-generation/
SAP Emarsys, und SAP. "Digital influencers' impact on brand loyalty among Gen Z and millennial consumers worldwide as of June 2025." Chart. September 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1671108/influencers-impact-brand-loyalty-generation/
SAP Emarsys, SAP. (2025). Digital influencers' impact on brand loyalty among Gen Z and millennial consumers worldwide as of June 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1671108/influencers-impact-brand-loyalty-generation/
SAP Emarsys, and SAP. "Digital Influencers' Impact on Brand Loyalty among Gen Z and Millennial Consumers Worldwide as of June 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2025, /statistics/1671108/influencers-impact-brand-loyalty-generation/
SAP Emarsys & SAP, Digital influencers' impact on brand loyalty among Gen Z and millennial consumers worldwide as of June 2025 ÌÇÐÄÆƽâ°æ, /statistics/1671108/influencers-impact-brand-loyalty-generation/ (last visited August 03, 2026)
Digital influencers' impact on brand loyalty among Gen Z and millennial consumers worldwide as of June 2025 [Graph], SAP Emarsys, & SAP, September 25, 2025. [Online]. Available: /statistics/1671108/influencers-impact-brand-loyalty-generation/
