YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.
This statistic shows a ranking of brands from all industries in Denmark by average Buzz score as of 2019. The supermarket chain Rema 1000 ranked first with a score of ****, followed by MobilePay, and the toy company Lego.
Lego A/S - or the Lego Group respectively - is a family-owned company and one of the largest toy manufacturer in the world - as of 2018, the company generated a revenue of **** billion euros. With a value of more than ** billion Danish kroner, the Lego Group was also the most Danish valuable brand in 2019, before the business conglomerate Maersk with a value of almost ** billion Danish kroner and dairy producer Arla (* million Danish kroner).
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YouGov. (January 30, 2020). Ranking of brands across all industries by Buzz score in Denmark in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov. "Ranking of brands across all industries by Buzz score in Denmark in 2019." Chart. January 30, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov. (2020). Ranking of brands across all industries by Buzz score in Denmark in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov. "Ranking of Brands across All Industries by Buzz Score in Denmark in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jan 2020, /statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
YouGov, Ranking of brands across all industries by Buzz score in Denmark in 2019 ÌÇÐÄÆƽâ°æ, /statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/ (last visited July 31, 2026)
Ranking of brands across all industries by Buzz score in Denmark in 2019 [Graph], YouGov, January 30, 2020. [Online]. Available: /statistics/443667/leading-brands-accross-all-industries-by-buzz-score-in-denmark/
