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Negative post-purchase experiences that caused consumers to stop being loyal to a brand in Australia as of December 2022

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Source

Release date

July 2023

Region

Australia

Survey time period

December 2022

Number of respondents

1,266 respondents

Age group

16 years and older

Supplementary notes

Original survey question: What makes a bad post-purchase experience?

Multiple responses were possible.

Citation formats

Reasons why consumers stopped being loyal to a brand Australia 2022

Published by
F. Watty,
Jul 26, 2023
The leading negative post-purchase experience of Australian consumers, according to a survey conducted in December 2022, was not receiving relevant information about purchase details, with around ** percent of respondents citing this as a reason they stopped being loyal to a brand. Not receiving loyalty points for a purchase was also a prevalent negative shopping experience among those surveyed, which led them to shy away from a certain brand.
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