| Characteristic | Bought at different store of website | Different brand from same store/website | Different product from same store/website | Waited until it was available | Did not buy | Other |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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Source
In cooperation with
McKinsey & Company
Release date
October 2022
Region
Japan
Survey time period
August 23 to 28, 2022
Number of respondents
1,095 respondents
Age group
18 years and older
Special properties
weighted sample to match Japan's general population aged 18 and older
Supplementary notes
Original question: "The most recent time this happened (when you wanted to buy something and it was not available), what did you do?"
Figures may not add up to 100 percent due to rounding by the source.
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