* Respondents were asked to select only one. ** N (France) = 400, n (Germany) = 451, n (UK) = 450 *** *Response option reworded in 2016, trending data not available
Citation formats
Future determinants of marketing effectiveness according to European marketers 2016
This chart shows marketing behaviors and the share of marketing professionals who think that they will be the most important determinant of future success in marketing. The chart shows that ** percent of marketers thought that the ability to work better across channels such as web, mobile, and social channels was going to be the make the biggest difference for future marketing effectiveness.
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Adobe. (October 18, 2016). Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe. "Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*." Chart. October 18, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe. (2016). Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe. "Which Specific Behavior Do You Think Will Make The Biggest Difference in Determining Marketing Effectiveness for Your Company 12 Months from Now?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2016, /statistics/473669/future-determinants-of-marketing-effectiveness-europe/
Adobe, Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?* ÌÇÐÄÆƽâ°æ, /statistics/473669/future-determinants-of-marketing-effectiveness-europe/ (last visited July 31, 2026)
Which specific behavior do you think will make the biggest difference in determining marketing effectiveness for your company 12 months from now?* [Graph], Adobe, October 18, 2016. [Online]. Available: /statistics/473669/future-determinants-of-marketing-effectiveness-europe/
