For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*
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This chart shows marketing devices and channels and the share of marketers who deem them
important vs. the share of marketers who currently solve for those devices and channels. The chart shows that ** percent of marketers considered mobile websites for a smartphone or tablet as important or very important. At the same time, only ** percent of marketers said that they currently offered mobile websites.
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Adobe. (October 18, 2016). For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe. "For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*." Chart. October 18, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe. (2016). For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe. "For Which Ones of The following Devices or Channels Is It Important to Deliver a Consistent Customer Experience Today? Which of The following Devices and Channels Do You Currently Solve for (I.E., Deliver Content and Consistent Customer Experience)?*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Oct 2016, /statistics/473159/importance-vs-usage-of-marketing-channels-europe/
Adobe, For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?* ÌÇÐÄÆƽâ°æ, /statistics/473159/importance-vs-usage-of-marketing-channels-europe/ (last visited August 01, 2026)
For which ones of the following devices or channels is it important to deliver a consistent customer experience today? Which of the following devices and channels do you currently solve for (i.e., deliver content and consistent customer experience)?* [Graph], Adobe, October 18, 2016. [Online]. Available: /statistics/473159/importance-vs-usage-of-marketing-channels-europe/
