In a survey of chief marketing officers at large B2B companies in North America, UK, Germany and France conducted in April and May 2020, it was found that ** percent of responding CMOs were planning to increase their digital advertising budgets in the following 12 months. Some ** percent said the same about e-mail marketing and mobile marketing at the time of the survey.
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MarketingCharts. (August 25, 2020). Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts. "Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel." Chart. August 25, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts. (2020). Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts. "Expected Change in B2b Marketing Budget Allocation According to Cmos in Selected Economies Worldwide as of May 2020, by Channel." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2020, /statistics/381584/b2b-marketing-budget-allocation-north-america/
MarketingCharts, Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel ÌÇÐÄÆƽâ°æ, /statistics/381584/b2b-marketing-budget-allocation-north-america/ (last visited July 31, 2026)
Expected change in B2B marketing budget allocation according to CMOs in selected economies worldwide as of May 2020, by channel [Graph], MarketingCharts, August 25, 2020. [Online]. Available: /statistics/381584/b2b-marketing-budget-allocation-north-america/
