The latest figures include measured-media advertising spending based on spending in:
TV: ad-supported video on demand, broadcast network TV, cable TV networks, broadcast spot TV, and syndicated, including Spanish-language networks;
Digital: desktop internet display, mobile app, mobile web, mobile web video, online video, paid search, and paid social media;
Magazines: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, including Spanish-language magazines;
Radio: national spot, local, and network;
Newspapers, including Spanish-language newspapers;
Outdoor.
Citation formats
Leading advertisers in the U.S. 2023, by advertising spending
In 2023, Amazon topped the ranking of highest-spending advertisers in the United States again, having invested over ** billion U.S. dollars in advertising that year. That was more than the second- (Comcast Corp.) and third-placed (Procter & Gamble) companies combined.
The battle for digital ad revenue share in the United States
Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2026, it is projected to exceed ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Digital advertising leads the global ad market
Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2025, global ad spending will likely reach approximately *** trillion dollars, up from *** billion dollars in 2019. The most significant factor in this growth is the dominance of digital advertising. In 2024, online advertising accounted for over two-thirds of the total advertising spending in most regions worldwide – the only exception was Latin America.
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Grupo Meio & Mensagem. (October 28, 2024). Leading advertisers in the United States in 2023, by advertising spending (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/286333/most-advertised-brands-in-the-us/
Grupo Meio & Mensagem. "Leading advertisers in the United States in 2023, by advertising spending (in billion U.S. dollars)." Chart. October 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/286333/most-advertised-brands-in-the-us/
Grupo Meio & Mensagem. (2024). Leading advertisers in the United States in 2023, by advertising spending (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/286333/most-advertised-brands-in-the-us/
Grupo Meio & Mensagem. "Leading Advertisers in The United States in 2023, by Advertising Spending (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2024, /statistics/286333/most-advertised-brands-in-the-us/
Grupo Meio & Mensagem, Leading advertisers in the United States in 2023, by advertising spending (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/286333/most-advertised-brands-in-the-us/ (last visited July 25, 2026)
Leading advertisers in the United States in 2023, by advertising spending (in billion U.S. dollars) [Graph], Grupo Meio & Mensagem, October 28, 2024. [Online]. Available: /statistics/286333/most-advertised-brands-in-the-us/
