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In the first eight months of 2023, Comcast Corp. spent **** million U.S. dollars on radio ads, making it the leading radio advertiser in the United States. Other organizations on the list included Pfizer, Progressive, and Indeed.

Radio ad spending

In 2021, the retail industry spent the largest sum on radio advertising in the United States. The sector devoted about *** million U.S. dollars on radio advertising, roughly *** million more than the second largest radio advertising sector that year - communications. For the United States as a whole, radio advertising spending is predicted to increase from **** billion U.S. dollars in 2022 to **** billion U.S. dollars by 2026.

Radio’s digital ad sales

The digital side of radio, which was once small, has grown significantly over the past few years: in 2021, revenue generated through local radio digital advertising amounted to just over *** billion U.S. dollars. This is more than **** times the revenue earned ten years earlier. The majority of radio stations’ advertising revenue was generated over-the-air in 2021.