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The source forecast that local advertising revenue in the United States will slightly decrease by less than *** percent in 2025, reaching an estimated billion U.S. dollars. The decline was credited to the previous year's elections, which boosted 2024's local ad spending.

Digital and non-digital local ads

According to the same study, in 2025, local advertising on traditional media would generate approximately **** billion dollars in revenue. That accounted for almost ** percent of that year's total. The prevalence of online channels over non-digital ones stressed that the resilience of traditional media for local ads may be over, as the U.S. ranks among the countries with the largest number of inhabitants with access to the internet, third only to China and India.

The U.S. online and traditional ad media

Meanwhile, digital channels remain paramount within the overall American ad market. In 2025, online ad spending will reach an estimated billion dollars or over ** percent of total ad revenues in the U.S. That amount was projected to expand in the following years and exceed **** of the ad expenditure by 2027.