U.S. ad, PR & media buying sector's annual revenue| ��ƽ��

Estimated revenue of the advertising, public relations, and related services industry in the United States from 2004 to 2023 (in billion U.S. dollars)

Characteristic	Estimated revenue in billion U.S. dollars
'23*	142.43
'22	170.96
'21	153.4
'20	138.12
'19	137.93
'18	128.94
'17	117.62
'16	110.45
'15	102.08
'14	97.85
'13	92.76
'12	87.34
'11	82.12
'10	81.2
'09	77.43
'08	86.83
'07	87.43
'06	79.11
'05	71.19
'04	65.93

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Release date

February 2026

More information

Region

United States

Survey time period

2004 to 2023

Special properties

including ad, PR, and media buying agencies, media representatives, outdoor advertising, and direct mail advertising companies, ad material distribution services, and other services related to advertising

Supplementary notes

* The Annual Integrated Economic Survey (AIES) replaced the Service Annual Survey (SAS) beginning with survey year 2023. Unlike SAS, which covered only services, AIES uses a company-based reporting unit spanning retail, wholesale, manufacturing, and services, with wording that can introduce level shifts in otherwise comparable series. The survey also adds subnational state and regional estimates with no SAS equivalent, and from 2025 onward transitions from 2017 to 2022 North American Industry Classification System (NAICS) codes while introducing North American Product Classification System (NAPCS) product data. Because no formal bridge study links the final SAS (2022) to the first AIES (2023), the transition must be treated as a structural break rather than a seamless continuation.

Data preceding 2023 retrieved from earlier SAS releases.

Numbers have been rounded.

Citation formats

In 2023, revenues of the advertising, public relations (PR), and related services sector in the United States amounted to approximately 142.43 billion U.S. dollars. For comparison, the U.S. ad, PR & media buying sector's expenses reached 99.14 billion dollars that year.

Ad audiences and where to find them

TV remained the leading offline advertising touchpoint in the U.S. as of September 2025. Around 44 percent of the surveyed consumers included the silver screen among the non-digital media where they came across ads throughout the four weeks preceding the data collection. However, the internet's quasi ubiquity was undeniable: social media was the online channel with the highest reach in the U.S., mentioned by 53 percent of respondents. Search engines ranked second, selected by 32 percent.

What Americans want from online ads: less nuisance, more fun

During the same 2025 study, over 40 percent of U.S. consumers reported feeling annoyed by digital ads. Some 35 percent also disliked receiving online ads based on their search history. A digital format that intends to be less invasive and more conversational is that of influencer marketing. According to that survey, the most popular digital influencer categories in the U.S. were, by far comedy and music, chosen by 42 and 39 percent of responding adults, respectively.