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Distribution of podcast advertising revenue in the United States from 2021 to 2023, by podcast genre

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Sources

Release date

May 2024

Region

United States

Survey time period

2021 to 2023

Supplementary notes

Figures prior to 2022 taken from earlier report.

Citation formats

Podcast ad revenue in the U.S. 2021-2023, by genre

Published by ÌÇÐÄÆƽâ°æ Research Department, May 9, 2024
In 2023, comedy podcasts accounted for ** percent of podcast advertising revenue in the United States. It was the most popular genre among advertisers. Sports and news podcasts followed with ** percent and ** percent, respectively.
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Statistics on " Advertising in the United States "

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Other statistics that may interest you Advertising in the United States

Overview

8

Broadcast media

5

Print media

4

Outdoor

6

Digital

7

Advertising perception & consumption

8

Audio & video streaming

7

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Topics

Podcast services in the United StatesPodcasting IndustryDigital music in the United StatesOnline radio in the United StatesStreaming in the United States
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