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In 2023, the retail industry spent almost *** million U.S. dollars on radio advertising in the United States, the highest expenditure among all sectors of advertisers. Miscellaneous services and amusements followed with an investment of over *** million dollars in the medium, while the communications segment's expenditure amounted to more than *** million dollars.

Radio advertising in the U.S.

Music, podcast, and radio altogether saw their advertising spending in the U.S. increase by ** percent in 2022. The segment's growth stood slightly ahead of the internet (with **** percent) but below out-of-home (OOH) media (**** percent). However, a mid-2022 study forecast that U.S. radio ad revenue will grow by less than **** percent between 2022 and 2026, perhaps reflecting the medium's struggle to keep its relevance in an increasingly digital mediascape.

Retail and leisure advertisers

The signs of a swifter recovery in radio ad expenditure for the retail sector were already present shortly after the pandemic. According to another source, in 2021, retail ad spending on the radio in the U.S. amounted to *** million dollars – around ** percent of the annual figure recorded in 2019. Meanwhile, the U.S.'s radio entertainment and leisure ad expenditure reached *** million dollars in 2021, or ** percent of the pre-COVID-19 result.