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Brand-customer relationship building measures important for Chinese consumers as of spring 2014

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Sources

Release date

November 2014

Region

China

Survey time period

Spring 2014

Number of respondents

base: >1,680 individuals with internet access in the U.S., UK, Brazil and China

Supplementary notes

The source does not provide information on the type of the survey or the age of the respondents.

Citation formats

Buliding customer relations in China - preferred consumer measures 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 21, 2014
The graph shows brand-customer relationship building measures important for Chinese consumers as of spring 2014. During the survey, ** percent of respondents said they required from brands to reward them as loyal customers in order to build their relationship with the brand.
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