In 2023, Cálamo Distribuidora de Produtos de Beleza S.A. spent approximately million Brazilian reals on marketing, up from million reals a year earlier – an annual increase of ** percent. The company is headquartered in Londrina, Brazil, and is commercially known as Grupo Boticário.
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Folha de Londrina. (March 27, 2024). Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. "Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals)." Chart. March 27, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. (2024). Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina. "Marketing Spending of Cálamo Distribuidora De Produtos De Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in Million Brazilian Reals)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2024, /statistics/831656/advertising-spending-o-boticario-brazil/
Folha de Londrina, Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) ÌÇÐÄÆƽâ°æ, /statistics/831656/advertising-spending-o-boticario-brazil/ (last visited July 27, 2026)
Marketing spending of Cálamo Distribuidora de Produtos de Beleza S.A. (Grupo Boticário) from 2016 to 2023 (in million Brazilian reals) [Graph], Folha de Londrina, March 27, 2024. [Online]. Available: /statistics/831656/advertising-spending-o-boticario-brazil/
