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Source
Source
Release date
August 2022
More information
Region
Japan
Survey time period
fiscal year 2014 to 2021; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year
Special properties
the market size is based on the total amount of reward points issued
Supplementary notes
*Projection.
**Forecast.
Research targets were service providers, website operators of loyalty programs, and rewarding point issuers.
Loyalty programs or point reward services include those services where customers can use reward points within the specifies member companies and groups, as well as those services where the points can be used through aligned member companies across the industries (common point reward services).
Data prior to FY 2019 comes form previous reporting.
The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.
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