Key insights
- Countries with the highest percentage of SMEs making e-commerce sales
- Australia & New Zealand

Detailed statistics
Share of SMEs making e‑commerce sales worldwide 2023, by country
- Leading growth opportunity for SMEs in the U.S.
- International growth

Detailed statistics
U.S. SME e-commerce opportunities 2024
- Small enterprises making B2C e-commerce sales in the EU
- 21.9%

Detailed statistics
Share of SMEs that make e-commerce sales in the EU 2014-2024
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Current statistics on this topic
Recommended statistics
Overview
7
- Number of small and medium-sized enterprises in the United States 2000-2050
- Number of small and medium-sized enterprises in the United Kingdom 2000-2050
- Number of small and medium-sized enterprises in Germany 2000-2050
- Share of SMEs that have a website worldwide 2022, by country
- Share of businesses receiving e-commerce orders worldwide 2024, by country
- Share of SMEs making e‑commerce sales worldwide 2023, by country
- Preference for local and small traders' own e-commerce websites 2023
Overview
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Number of small and medium-sized enterprises in the United States 2000-2050

Number of small and medium-sized enterprises in the United States 2000-2050
Number of small and medium-sized enterprises in the United States from 2000 to 2050 (in 1,000s)
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Number of small and medium-sized enterprises in the United Kingdom 2000-2050

Number of small and medium-sized enterprises in the United Kingdom 2000-2050
Number of small and medium-sized enterprises in the United Kingdom from 2000 to 2050 (in 1,000s)
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Number of small and medium-sized enterprises in Germany 2000-2050

Number of small and medium-sized enterprises in Germany 2000-2050
Number of small and medium-sized enterprises in Germany from 2000 to 2050 (in 1,000s)
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Share of SMEs that have a website worldwide 2022, by country

Share of SMEs that have a website worldwide 2022, by country
Share of small and medium-sized businesses with a website or home page in selected countries worldwide as of 2022
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Share of businesses receiving e-commerce orders worldwide 2024, by country

Share of businesses receiving e-commerce orders worldwide 2024, by country
Share of businesses receiving e-commerce orders worldwide in 2024, by selected country
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Share of SMEs making e‑commerce sales worldwide 2023, by country

Share of SMEs making e‑commerce sales worldwide 2023, by country
Share of small and medium-sized businesses receiving e-commerce orders in selected countries worldwide as of 2023
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Preference for local and small traders' own e-commerce websites 2023

Preference for local and small traders' own e-commerce websites 2023
Share of online purchasers who prefer to buy from local and small traders' own websites in selected countries worldwide in 2023
United States
8
- U.S. SME e-commerce sales growth forecast for 2024
- U.S. SME e-commerce opportunities 2024
- Sustainable logistics priorities among SMEs in the U.S. 2023
- Customers paying for sustainable shipping according to SMEs in the U.S. 2023
- Marketing concerns of SMBs in the U.S. 2023
- Social media usage by SMBs to advertise products and services in the U.S. 2024
- Top features of SME websites in the U.S. 2024
- D2C e-commerce websites preference in the U.S. 2023, by generation
United States
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U.S. SME e-commerce sales growth forecast for 2024

U.S. SME e-commerce sales growth forecast for 2024
E-commerce sales growth prediction for small and medium-sized businesses (SMEs) in the United States in 2024
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U.S. SME e-commerce opportunities 2024

U.S. SME e-commerce opportunities 2024
E-commerce growth opportunities for small and medium-sized businesses (SMBs) in the United States in 2024
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Sustainable logistics priorities among SMEs in the U.S. 2023

Sustainable logistics priorities among SMEs in the U.S. 2023
Main sustainable logistics priorities among small and medium-sized enterprises (SMEs) in the U.S. as of April 2023
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Customers paying for sustainable shipping according to SMEs in the U.S. 2023

Customers paying for sustainable shipping according to SMEs in the U.S. 2023
Share of SMEs expecting customers to pay more for sustainable shipping in the U.S. as of April 2023
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Marketing concerns of SMBs in the U.S. 2023

Marketing concerns of SMBs in the U.S. 2023
Marketing concerns of small and medium-sized businesses (SMBs) in the United States as of August 2023
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Social media usage by SMBs to advertise products and services in the U.S. 2024

Social media usage by SMBs to advertise products and services in the U.S. 2024
Social media usage by small businesses to advertise products and services in the United States as of August 2024, by platform
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Top features of SME websites in the U.S. 2024

Top features of SME websites in the U.S. 2024
Share of small business home pages with selected features in the United States as of April 2024
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D2C e-commerce websites preference in the U.S. 2023, by generation

D2C e-commerce websites preference in the U.S. 2023, by generation
Share of online purchasers who prefer to buy from local and small traders' own websites in the United States in 2023, by generation
European Union
6
- Value added by SMEs in the European Union in 2024, by sector
- Share of SMEs that have a website in the European Union 2012-2023
- Share of SMEs that make e-commerce sales in the EU 2014-2024
- Share of SMEs selling through e-commerce in the EU 2024, by country
- Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2024
- Share of SMEs selling B2B & B2G on a website in the EU 2023, by country
European Union
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Value added by SMEs in the European Union in 2024, by sector

Value added by SMEs in the European Union in 2024, by sector
Estimated value added of small and medium-sized enterprises (SMEs) in the non-financial business economy of the European Union in 2024, by sector (in millions of Euros)
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Share of SMEs that have a website in the European Union 2012-2023

Share of SMEs that have a website in the European Union 2012-2023
Share of small and medium-sized enterprises that have a website in the European Union from 2012 to 2023
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Share of SMEs that make e-commerce sales in the EU 2014-2024

Share of SMEs that make e-commerce sales in the EU 2014-2024
Share of small and medium enterprises that make e-commerce sales in the European Union from 2014 to 2024
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Share of SMEs selling through e-commerce in the EU 2024, by country

Share of SMEs selling through e-commerce in the EU 2024, by country
Share of small and medium enterprises that make e-commerce sales in the European Union in 2024, by country
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Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2024

Share of SMEs that make B2B & B2G e-commerce sales via a website in the EU 2014-2024
Share of small and medium enterprises that make B2B and B2G e-commerce sales via a website in the European Union from 2014 to 2024
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Share of SMEs selling B2B & B2G on a website in the EU 2023, by country

Share of SMEs selling B2B & B2G on a website in the EU 2023, by country
Share of small and medium enterprises that make B2B and B2G e-commerce sales via a website in the European Union in 2023, by country
Platforms
8
- Profit margin of SMB sellers using Amazon platform as of 2024
- Main Amazon product categories for small and medium-sized business (SMB) sellers 2023
- eBay: sellers with the most feedback worldwide 2025
- Etsy: number of active sellers 2015-2025
- Etsy: sellers with highest sales volume worldwide 2024
- Number of active sellers on Wildberries and Ozon in Russia 2024
- SME in the EU market using TikTok for marketing 2023, by size
- Global SMBs cloud technology use 2024
Platforms
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Profit margin of SMB sellers using Amazon platform as of 2024

Profit margin of SMB sellers using Amazon platform as of 2024
Profit margin of small- and medium-sized businesses (SMB) selling on Amazon as of 2024
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Main Amazon product categories for small and medium-sized business (SMB) sellers 2023

Main Amazon product categories for small and medium-sized business (SMB) sellers 2023
Leading product categories for small and medium-sized business (SMB) sellers on Amazon 2023
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eBay: sellers with the most feedback worldwide 2025

eBay: sellers with the most feedback worldwide 2025
Leading sellers on eBay worldwide as of September 2025, by feedback
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Etsy: number of active sellers 2015-2025

Etsy: number of active sellers 2015-2025
Number of active Etsy Inc. sellers from 2015 to 2025 (in 1,000s)
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Etsy: sellers with highest sales volume worldwide 2024

Etsy: sellers with highest sales volume worldwide 2024
Leading sellers on Etsy worldwide as of October 2024, by number of sales transactions (in 1,000s)
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Number of active sellers on Wildberries and Ozon in Russia 2024

Number of active sellers on Wildberries and Ozon in Russia 2024
Number of active sellers on Wildberries and Ozon in Russia from October 2023 to May 2024 (in 1,000s)
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SME in the EU market using TikTok for marketing 2023, by size

SME in the EU market using TikTok for marketing 2023, by size
Share of small and medium companies (SME) in the European Union using TikTok for advertising or marketing purposes in 2023, by size
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Global SMBs cloud technology use 2024

Global SMBs cloud technology use 2024
Small to medium businesses cloud adoption worldwide in 2024, by technology
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