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Measures taken by marketers to enrich their first-party datasets amid third-party cookie phase-out in the United Kingdom as of November 2021

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Sources

Release date

November 2021

Region

United Kingdom

Survey time period

as of November 24, 2021

Special properties

among UK marketers

Supplementary notes

Date and methodology of survey not provided by source.

Citation formats

First-party dataset measures amid third-party cookie phase-out in UK 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
During a 2021 survey carried out among marketers in the United Kingdom regarding the planned phase-out of third-party cookies, ** percent of respondents said they were enriching their first-party datasets by using external partners. Contextual targeting was mentioned by ** percent of respondents, while ** percent said they were planning to enrich their first-party datasets by using aggregate panel data.
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