| Characteristic | Share of respondents |
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Source
Source
Release date
December 2020
More information
Region
United States
Survey time period
November 12 to 30, 2020
Number of respondents
135 respondents
Special properties
among brand and agency media planners and buyers, as well as marketers
Supplementary notes
* Without 100 percent use of owned first-party data.
Original question: "Which of the following do you believe your teams will still be able to do (at the same scale/level currently or more) after the loss of cookies / identifiers? Select all that apply."
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