Questions: How effectively does your organisation target a relevant audience using the following... [respondents who answered effectively and highly effectively]
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Effectiveness of audience targeting with use of data worldwide 2018, by business type
The charts shows the share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of ***, by business type. According to the study from , ** percent of global direct brand marketers believed their company was effectively using first-party data to target audiences, while ** percent said the same about their use of third-party data.
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Quantcast. (January 29, 2019). Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast. "Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type." Chart. January 29, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast. (2019). Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast. "Share of Marketers Worldwide Who Believed Their Organization Targeted Audiences Effectively with Use of Data as of May 2018, by Business Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2019, /statistics/684513/big-data-improvement-marketing-effectiveness/
Quantcast, Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type ÌÇÐÄÆƽâ°æ, /statistics/684513/big-data-improvement-marketing-effectiveness/ (last visited July 15, 2026)
Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business type [Graph], Quantcast, January 29, 2019. [Online]. Available: /statistics/684513/big-data-improvement-marketing-effectiveness/
