ÌÇÐÄÆƽâ°æ

Data clean room strategy drivers among marketers in North America as of January 2023

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

January 2023

Region

North America

Survey time period

as of January 2023

Number of respondents

160 respondents

Special properties

among marketing leaders predominantly in consumer packaged goods and retail

Supplementary notes

The source does not specify the type of the survey or the date of survey. The date provided is the publication date.

Citation formats

Data clean room strategy drivers in North America 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 28, 2025
During a 2023 survey carried out among marketing leaders predominantly in consumer packaged goods and retail from North America, the most common driver for clean room strategies were in-depth analytics (named by ** percent of respondents), ability to measure campaign results (** percent), and ease of data integration (** percent). In a different survey, ** percent of responding U.S. marketers said they would focus more on data clean rooms in 2023 than they had in 2022.
Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

8

Consumer perception

8

Cookie replacement solutions

6

Customer data platforms (CDPs)

5

Artificial intelligence (AI)

7

Data protection & breaches

8

Further Content: You might find this interesting as well

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.