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Degree of reliance on third-party cookies in digital advertising among selected industries in the United States as of September 2020

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Sources

Release date

April 2021

Region

United States

Survey time period

August 26 to September 15, 2020

Number of respondents

259 respondents

Special properties

among marketers who are key decision-makers or influencers for digital advertising from e retail, financial services, CPG, restaurants and travel industries

Method of interview

Online survey

Supplementary notes

Original question: "How reliant are your digital advertising efforts on 3PCs?"

Citation formats

Reliance on cookies in advertising in the U.S. 2020, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, May 20, 2021
During a 2020 survey carried out among marketers who were key decision-makers or influencers for digital advertising in the United States, **** percent of respondents from the travel industry stated that the digital advertising efforts of their organization were very reliant on third-party cookies; another **** percent said they were moderately reliant on cookies.
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Third-party cookie deprecationGoogleMarketing technologyDigital advertising worldwideUtiq
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