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Approximately what percentage of your marketing budget goes toward acquiring new prospects versus building relationships with existing ones?

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Sources

Release date

June 2014

Region

United States

Survey time period

May 2014

Number of respondents

505 marketers

Citation formats

Share of marketing budgets allocated to lead generation in the U.S. 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 27, 2014
The graph show the share of marketing budgets U.S. companies allocated to lead generation, as reported in May 2014. During a survey, ** percent of responding marketers stated that less than ** percent of theiir company's budget went toward prospecting new leads.
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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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