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Share of marketing budgets spent on innovation and customer experience according to CMOs worldwide as of April 2018

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Source

Release date

April 2019

Region

Worldwide

Survey time period

March to April, 2018

Number of respondents

935 respondents

Method of interview

Online survey

Supplementary notes

Question: What percentage of your marketing budget is spent on... [innovation and customer experience]?

Citation formats

Global CMO share of marketing budgets for innovation and customer experience 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2019
In a 2018 survey, global pioneer CMOs said that ** percent of their marketing budgets was devoted to innovation, and ** percent was invested in customer experience. Conversely, all other CMOs allocated roughly three percent less to each of these areas.
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