| Characteristic | Share of respondents |
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| - | - |
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| - | - |
| - | - |
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| - | - |
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Source
Source
Release date
March 2014
More information
Region
Worldwide
Survey time period
as of March 2014
Number of respondents
> 12,000 multiscreen users from 30 countries
Age group
16-44 years
Special properties
across TV, laptop, smartphone and tablet
Supplementary notes
Advertising receptivity= average of favorability (very/somewhat favorable) and attention (pay at least some attention).
The source does not provide information on the time when the survey was carried out. The date provided is the date of publication.
The survey was carried out among multiscreen users, which the source defines as "people who own, or have access to a TV and a smartphone and/or a tablet."
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