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Share of adults who accepted to see ads if they were not paying for the online service in Sweden as of November 2021

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Sources

Release date

February 2022

Region

Sweden

Survey time period

November 2021

Number of respondents

1,002 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Please answer the following questions about online advertisements: I accept to see ads if I am not paying for the online service"

Citation formats

Attitude towards ad-based online services in Sweden 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2022
During a 2021 survey carried out in Sweden, ** percent of responding adults (16+) stated they often accepted to see ads if they were not paying for the online service. Nonetheless, ** percent said they sometimes did.
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