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Desktop display advertising viewability rates in selected countries worldwide in 1st half 2022

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Release date

September 2022

Region

Worldwide

Survey time period

H1 2022

Citation formats

Desktop display ad viewability rates worldwide 2022, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2022
In the first half of 2022, the global viewability rate of desktop display ads stood at **** percent, meaning **** percent of display ads displayed on desktop were in view in the measured period. Among the surveyed countries, four had viewability rates higher than the world's average at that time.
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Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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