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How have e-mail marketing conversion rates trended over the past 12 months?

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Sources

Release date

April 2015

Region

United Kingdom

Survey time period

2011 to 2015*

Number of respondents

73**

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were October, November and December 2013.
** n (2012) = 161; n (2013) = 128; n (2014) = 73.
Figures for 2011 published earlier by the source.

Citation formats

E-mail marketing conversion rates: observed change in the United Kingdom 2011-2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 23, 2015
This statistic shows the observed change in e-mail marketing conversion rates in the United Kingdom from 2011 to 2014. In 2012, ** percent of marketers reported observing increase in the conversion rate of their marketing e-mails.
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