This statistic shows the online advertising market share of China's total advertising market from 2016 to 2019. In 2019, online advertising accounted for over a half of the total advertising market in China, in terms of market size.
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Forward Intelligence (Qianzhan). (May 25, 2020). Internet ad share of China's total advertising market from 2016 to 2019 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/279664/proportion-of-online-advertising-in-chinese-advertising-market/
Forward Intelligence (Qianzhan). "Internet ad share of China's total advertising market from 2016 to 2019." Chart. May 25, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/279664/proportion-of-online-advertising-in-chinese-advertising-market/
Forward Intelligence (Qianzhan). (2020). Internet ad share of China's total advertising market from 2016 to 2019. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/279664/proportion-of-online-advertising-in-chinese-advertising-market/
Forward Intelligence (Qianzhan). "Internet Ad Share of China's Total Advertising Market from 2016 to 2019." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 May 2020, /statistics/279664/proportion-of-online-advertising-in-chinese-advertising-market/
Forward Intelligence (Qianzhan), Internet ad share of China's total advertising market from 2016 to 2019 ÌÇÐÄÆÆ½â°æ, /statistics/279664/proportion-of-online-advertising-in-chinese-advertising-market/ (last visited August 04, 2026)
Internet ad share of China's total advertising market from 2016 to 2019 [Graph], Forward Intelligence (Qianzhan), May 25, 2020. [Online]. Available: /statistics/279664/proportion-of-online-advertising-in-chinese-advertising-market/