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Leading industries on Xiaohongshu advertising in China in August 2024, based on active advertisers

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Release date

October 2024

Region

China

Survey time period

August 2024

Special properties

only among the ten largest advertiser industries

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Most active industries on Xiaohongshu advertising in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 11, 2025

In August 2024, the cosmetics and care industry was the most active advertiser on Xiaohongshu in China - over ****advertisers placed ad orders on the Instagram-like platform. The food and beverage industry was the second-largest advertiser group, followed by the fashion industry.

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Social media marketing in ChinaSocial media advertising and marketing worldwideDigital video advertising and marketing worldwideContent marketingInfluencer/KOL marketing in China
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