among users who had been using Xiaohongshu, Douyin, WeChat Official Account, or WeChat Channels for over a year
Method of interview
Online survey
Supplementary notes
Since the entrances to both WeChat Official Accounts and WeChat Channels are located within the WeChat application, the daily active user (DAU) metric for WeChat does not reflect specific visits to these two channels separately. Therefore, a sampling survey was conducted separately for each channel.
Citation formats
Major reasons for spending more time on social media in China 2024
A 2024 survey in China on social media usage revealed that content was the key in driving user engagement. Over half of surveyed users of WeChat, Douyin, and Xiaohongshu indicated favorable content diversity, format, and themes as the main reasons to increase social media platform use.
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Sohu. (December 10, 2024). Major factors driving more users' time spent on social media platforms in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1557490/china-main-reasons-for-social-media-time-spent-increase/
Sohu. "Major factors driving more users' time spent on social media platforms in China in 2024." Chart. December 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1557490/china-main-reasons-for-social-media-time-spent-increase/
Sohu. (2024). Major factors driving more users' time spent on social media platforms in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1557490/china-main-reasons-for-social-media-time-spent-increase/
Sohu. "Major Factors Driving More Users' Time Spent on Social Media Platforms in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Dec 2024, /statistics/1557490/china-main-reasons-for-social-media-time-spent-increase/
Sohu, Major factors driving more users' time spent on social media platforms in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1557490/china-main-reasons-for-social-media-time-spent-increase/ (last visited July 31, 2026)
Major factors driving more users' time spent on social media platforms in China in 2024 [Graph], Sohu, December 10, 2024. [Online]. Available: /statistics/1557490/china-main-reasons-for-social-media-time-spent-increase/
