Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece
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Share of shoppers buying erotic materials and toys online 2023, by generation
In the second quarter of 2023, approximately ** percent of Generation Z shoppers worldwide reported buying erotic materials and toys online. In comparison, that figure stood at around ** percent for Baby Boomers.
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Klarna. (November 20, 2023). Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna. "Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation." Chart. November 20, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna. (2023). Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna. "Share of Global Consumers Purchasing Sex Toys Online in 2nd Quarter 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Nov 2023, /statistics/1348892/sex-toys-online-shoppers-by-generation/
Klarna, Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1348892/sex-toys-online-shoppers-by-generation/ (last visited July 31, 2026)
Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation [Graph], Klarna, November 20, 2023. [Online]. Available: /statistics/1348892/sex-toys-online-shoppers-by-generation/