* Video includes TV (linear, addressable, CTV, OTT, etc.), digital video, out-of-home media, as well cinema. Among respondents, 63 percent agency and 37 percent marketer.
Citation formats
Leading media types to achieve advertiser goals in the U.S. 2021
According to an ** survey among advertisers in the United States, ** percent of respondents said they considered video to be the most valuable media type in accomplishing their advertising goals and key performance indicators (KPIs). Search followed with ** percent of respondents mentioning it, while ** percent cited social media.
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Advertiser Perceptions. (January 19, 2022). Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions. "Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type." Chart. January 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions. (2022). Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions. "Leading Media Types for Advertisers to Achieve Their Goals and Kpis in The United States as of October 2021, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2022, /statistics/1290686/media-types-advertiser-goals-us/
Advertiser Perceptions, Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type ÌÇÐÄÆƽâ°æ, /statistics/1290686/media-types-advertiser-goals-us/ (last visited July 23, 2026)
Leading media types for advertisers to achieve their goals and KPIs in the United States as of October 2021, by type [Graph], Advertiser Perceptions, January 19, 2022. [Online]. Available: /statistics/1290686/media-types-advertiser-goals-us/
