In April 2022, smartphone users from Australia, Canada, the United Kingdom, and the United States spent an average of *** seconds with a mobile native video ad. The time was highest for mobile interscroller ads, with *** seconds.
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Insider Intelligence. (October 6, 2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 14, 2026, from /statistics/1366374/time-spent-mobile-advertising-format/
Insider Intelligence. "Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds)." Chart. October 6, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 14, 2026. /statistics/1366374/time-spent-mobile-advertising-format/
Insider Intelligence. (2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 14, 2026. /statistics/1366374/time-spent-mobile-advertising-format/
Insider Intelligence. "Average Time Spent with Mobile Advertising among Smartphone Users Worldwide in April 2022, by Ad Format (in Seconds)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Oct 2022, /statistics/1366374/time-spent-mobile-advertising-format/
Insider Intelligence, Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds) ÌÇÐÄÆÆ½â°æ, /statistics/1366374/time-spent-mobile-advertising-format/ (last visited July 14, 2026)
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds) [Graph], Insider Intelligence, October 6, 2022. [Online]. Available: /statistics/1366374/time-spent-mobile-advertising-format/