In 2022, Amazon invested approximately *** million U.S. dollars in desktop internet display advertising. The company ranked as the leading spender within this category that year. Capital One Financial Corporation followed, having spent *** million dollars on internet display ads.
Surging programmatic display ad spend in the U.S.
Digital display advertising promotes a product or a service through visual-based ads on websites, apps, or social media. In the second half of 2022, mobile app display advertising had a viewability of ** percent in the United States. In the same period, ** percent of desktop display ads were in view in the country. Consequently, as programmatic digital display advertising becomes more popular in the United States, its spending is also rising rapidly. By 2024, the amount of money spent on this type of digital advertising is expected to increase by just over *** billion dollars.
Display advertising leads the digital ad market with rapid growth worldwide
In 2022, display advertising spending might increase, reaching nearly *** billion dollars worldwide. The format is the leading recipient of digital ad spend. By 2024, expenditures on digital display ads, including online video and social media, are forecast to grow to just over *** billion dollars.
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Advertising Age. (June 26, 2023). Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age. "Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars)." Chart. June 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age. (2023). Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age. "Leading Internet Display Advertisers in The United States in 2022, by Ad Spend (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Jun 2023, /statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
Advertising Age, Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/ (last visited July 30, 2026)
Leading internet display advertisers in the United States in 2022, by ad spend (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: /statistics/200779/ad-spending-of-leading-internet-advertisers-in-the-us/
