In 2024, digital display advertising spending in the United States increased by four percent, from **** billion to **** billion U.S. dollars. Display is the second most invested-in digital ad format in the U.S., with a market share of roughly ** percent.
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IAB (U.S.). (April 17, 2025). Change in digital display advertising spending in the United States from 2020 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/266625/display-advertising-expenditure-in-the-united-states/
IAB (U.S.). "Change in digital display advertising spending in the United States from 2020 to 2024." Chart. April 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/266625/display-advertising-expenditure-in-the-united-states/
IAB (U.S.). (2025). Change in digital display advertising spending in the United States from 2020 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/266625/display-advertising-expenditure-in-the-united-states/
IAB (U.S.). "Change in Digital Display Advertising Spending in The United States from 2020 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2025, /statistics/266625/display-advertising-expenditure-in-the-united-states/
IAB (U.S.), Change in digital display advertising spending in the United States from 2020 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/266625/display-advertising-expenditure-in-the-united-states/ (last visited July 31, 2026)
Change in digital display advertising spending in the United States from 2020 to 2024 [Graph], IAB (U.S.), April 17, 2025. [Online]. Available: /statistics/266625/display-advertising-expenditure-in-the-united-states/
