Original question: "What type of influencer content helps you make decisions on purchasing from a social media influencer?"
The source provides the following information about the respondents:
- age group split: 16-17 - 2.7 percent, 18-24 -29.1 percent, 25-34 - 68.2 percent;
- gender split: women - 57.2, men - 42.8 percent.
Citation formats
Most effective influencer content types in the U.S. 2021
During a 2021 survey, **** percent of responding social media users aged 16 to 34 from the United States stated that reviews helped them make decisions on purchasing from a social media influencer. This makes reviews the most helpful influencer content type for the survey respondents by a wide margin.
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GRIN. (April 21, 2021). Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1274926/influencer-content-types-effective-usa/
GRIN. "Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021." Chart. April 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1274926/influencer-content-types-effective-usa/
GRIN. (2021). Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1274926/influencer-content-types-effective-usa/
GRIN. "Influencer Content Types Social Media Users Considered Helpful While Making Purchase Decisions in The United States as of April 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Apr 2021, /statistics/1274926/influencer-content-types-effective-usa/
GRIN, Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021 ÌÇÐÄÆƽâ°æ, /statistics/1274926/influencer-content-types-effective-usa/ (last visited July 20, 2026)
Influencer content types social media users considered helpful while making purchase decisions in the United States as of April 2021 [Graph], GRIN, April 21, 2021. [Online]. Available: /statistics/1274926/influencer-content-types-effective-usa/
