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Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2024
Digital advertising as a percentage of the total ad spending in Mexico 2019-2024
In 2024, digital advertising's share in Mexico's total ad spending stood at **** percent. That was the second decline in the 2020s – in 2023, the share reached **** percent.
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IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas. (December 8, 2025). Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/262183/mexico-digital-ad-spend-share/
IAB México, und Consejo de Investigación de Medios (México), und Alianza por el Valor Estratégico de las Marcas. "Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2024." Chart. December 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/262183/mexico-digital-ad-spend-share/
IAB México, Consejo de Investigación de Medios (México), Alianza por el Valor Estratégico de las Marcas. (2025). Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/262183/mexico-digital-ad-spend-share/
IAB México, and Consejo de Investigación de Medios (México), and Alianza por el Valor Estratégico de las Marcas. "Digital Advertising as a Percentage of The Total Ad Spending in Mexico from 2019 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2025, /statistics/262183/mexico-digital-ad-spend-share/
IAB México & Consejo de Investigación de Medios (México) & Alianza por el Valor Estratégico de las Marcas, Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/262183/mexico-digital-ad-spend-share/ (last visited July 19, 2026)
Digital advertising as a percentage of the total ad spending in Mexico from 2019 to 2024 [Graph], IAB México, & Consejo de Investigación de Medios (México), & Alianza por el Valor Estratégico de las Marcas, December 8, 2025. [Online]. Available: /statistics/262183/mexico-digital-ad-spend-share/
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