In 2024, digital (display, video, social media, as well as search) made ** percent of total advertising spending in Sweden. A year earlier, it stood at **** percent, which signifies an increase of **** percentage points.
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ÌÇÐÄÆÆ½â°æ. (January 14, 2025). Share of digital in advertising spending in Sweden from 2015 to 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
ÌÇÐÄÆÆ½â°æ. "Share of digital in advertising spending in Sweden from 2015 to 2024." Chart. January 14, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
ÌÇÐÄÆÆ½â°æ. (2025). Share of digital in advertising spending in Sweden from 2015 to 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
ÌÇÐÄÆÆ½â°æ. "Share of Digital in Advertising Spending in Sweden from 2015 to 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jan 2025, /statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/
ÌÇÐÄÆÆ½â°æ, Share of digital in advertising spending in Sweden from 2015 to 2024 ÌÇÐÄÆÆ½â°æ, /statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/ (last visited July 30, 2026)
Share of digital in advertising spending in Sweden from 2015 to 2024 [Graph], ÌÇÐÄÆÆ½â°æ, January 14, 2025. [Online]. Available: /statistics/407673/digital-advertising-share-of-ad-spend-in-sweden/