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Estimated share of digital in the total advertising expenditure in Central and Eastern Europe (CEE) in 2026, by selected country

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Supplementary notes

Definition:

Digital Advertising uses the internet to deliver marketing messages to internet users in various forms. This includes digital video, search engine, social media, digital out-of-home, digital banner, digital audio, digital classifieds, and influencer advertising.

The figures only display B2B spending, are based on advertising spending, and exclude agency commissions, rebates, production costs, and taxes.

Citation formats

Digital share of advertising spending in CEE 2026, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2026

It was estimated that, in 2026, approximately **** percent of advertising revenues in Ukraine would come from digital ad spending, the highest share among the countries in Central and Eastern Europe (CEE). Estonia and Slovakia followed, with **** and ** percent, respectively.

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Statistics on " Advertising in Central and Eastern Europe (CEE) "

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Other statistics that may interest you Advertising in Central and Eastern Europe (CEE)

Overview

7

Traditional advertising

6

Digital advertising

7

Advertisers

7

Prices

4

Key markets

8

Industries

5

Agencies

6

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Topics

Advertising in CEEAdvertising in the UKAdvertising in PolandAdvertising in GermanyAdvertising in France
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