During the contingency due to the COVID-19 outbreak in Mexico, the computing sector was the leading one in terms of the percentage of digital advertising impressions in the country, with a percent of the total. The education and media sector, in turn, held the second position, with about half the impressions of the leading sector. Among the industries analyzed, the financial and insurance sector recorded the lowest percentage of impressions.
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Nielsen IBOPE. (April 20, 2020). Main digital advertising sectors during the COVID-19 outbreak contingency in Mexico in April 2020, by percentage of impressions [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1659199/percentage-digital-advertising-impressions-covid-outbreak-mexico-sector/
Nielsen IBOPE. "Main digital advertising sectors during the COVID-19 outbreak contingency in Mexico in April 2020, by percentage of impressions." Chart. April 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1659199/percentage-digital-advertising-impressions-covid-outbreak-mexico-sector/
Nielsen IBOPE. (2020). Main digital advertising sectors during the COVID-19 outbreak contingency in Mexico in April 2020, by percentage of impressions. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1659199/percentage-digital-advertising-impressions-covid-outbreak-mexico-sector/
Nielsen IBOPE. "Main Digital Advertising Sectors during The Covid-19 Outbreak Contingency in Mexico in April 2020, by Percentage of Impressions." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Apr 2020, /statistics/1659199/percentage-digital-advertising-impressions-covid-outbreak-mexico-sector/
Nielsen IBOPE, Main digital advertising sectors during the COVID-19 outbreak contingency in Mexico in April 2020, by percentage of impressions ÌÇÐÄÆƽâ°æ, /statistics/1659199/percentage-digital-advertising-impressions-covid-outbreak-mexico-sector/ (last visited July 28, 2026)
Main digital advertising sectors during the COVID-19 outbreak contingency in Mexico in April 2020, by percentage of impressions [Graph], Nielsen IBOPE, April 20, 2020. [Online]. Available: /statistics/1659199/percentage-digital-advertising-impressions-covid-outbreak-mexico-sector/
