In 2024, digital pure player ads were estimated to account for ** percent of the total advertising spending in France, up from approximately ** percent in 2021. This makes digital the largest ad medium in France, followed by ** and **.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
La Revue du Digital. (June 16, 2025). Share of digital in advertising spending in France from 2021 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/387475/digital-advertising-share-of-ad-spend-in-france/
La Revue du Digital. "Share of digital in advertising spending in France from 2021 to 2025." Chart. June 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/387475/digital-advertising-share-of-ad-spend-in-france/
La Revue du Digital. (2025). Share of digital in advertising spending in France from 2021 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/387475/digital-advertising-share-of-ad-spend-in-france/
La Revue du Digital. "Share of Digital in Advertising Spending in France from 2021 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2025, /statistics/387475/digital-advertising-share-of-ad-spend-in-france/
La Revue du Digital, Share of digital in advertising spending in France from 2021 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/387475/digital-advertising-share-of-ad-spend-in-france/ (last visited July 31, 2026)
Share of digital in advertising spending in France from 2021 to 2025 [Graph], La Revue du Digital, June 16, 2025. [Online]. Available: /statistics/387475/digital-advertising-share-of-ad-spend-in-france/
