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Consumer attitudes towards media and technology in the United States as of November 2022, by user type

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Source

Release date

November 2022

Region

United States

Survey time period

as of November 2022

Number of respondents

4,001 respondents

Age group

18 years and older

Supplementary notes

* The source defines "Super Users" as highly connected population who heavily over-index on time and dollar spent on media consumptions. Super users account for 22 percent of the U.S. population.
The source does not provide exact date of survey for this data. The date provided is the release date.

Citation formats

Consumer attitudes towards media & technology in the U.S. 2022, by user type

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 22, 2022

In 2022, ** percent of super users in the United States enjoyed recommending technology and media products/services to others, compared to ** percent of all other users. Moreover, ** percent of super users felt comfortable sharing data with technology and media companies in exchange for more personalized /relevant recommendations and ads, as opposed to ** percent of all other users.

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