The statistic shows the share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017. In the measured period, ** percent of responding U.S. consumers said that their electronics purchases were influenced by online ads.
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IAB (U.S.). (December 20, 2017). Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.). "Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017." Chart. December 20, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.). (2017). Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.). "Share of Consumers Who Are Influenced by Internet Advertising to Purchase Products from Selected Verticals in The United States as of January 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Dec 2017, /statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
IAB (U.S.), Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017 ÌÇÐÄÆƽâ°æ, /statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/ (last visited August 06, 2026)
Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017 [Graph], IAB (U.S.), December 20, 2017. [Online]. Available: /statistics/247842/consumer-attitudes-towards-online-advertising-in-the-us-by-format/
